← TannerAnalog Organics — IdentityREC · 00:00:01:06
    CH 03
    ● REC · 00:00:01:06
    Client · Los Angeles · 2026
    Logo SystemCustom TypefaceFlavor MarksLabels + Lids

    Analog Organics

    A product brand that lives on a nineties CRT. I drew the glitch marks, the TV and the lockup, built the ANALOG by TANNER typeface from scratch, then gave each flavor its own signal — Sherb Knight, Crunch Berries and Yellow Mermaid 13 — down to the label and the lid.

    Analog Organics TV mark

    01 // Story

    Brand Story

    Grown between static and soil.

    A tanner turns raw hide into refined leather. Analog Organics turns raw signal into transmission — every drop grown in soil, then broadcast through the tube.

    No sheen, no scrub, no compression. What ships is what was pulled from the ground and pushed through the antenna.

    02 // Marks

    Logo System

    One signature, three transmissions.

    Analog Organics primary lockup
    CH 03 — Channel TagREC — Live DotRegistration FrameEST 2026 — Baseline Stamp
    Analog Organics TV mark
    Analog Organics A mark
    MIN CLEAR SPACE = HEIGHT OF ANEVER RECOLORNEVER DISTORTNEVER REBUILD

    03 // Flavor Systems

    Three Signals
    Flavor 01 · Sherb Knight
    Sherb Knight — flavor TV mark
    Sherb Knight — flavor wordmark
    Flavor 02 · Crunch Berries
    Crunch Berries — flavor TV mark
    Crunch Berries — flavor wordmark
    Flavor 03 · Yellow Mermaid 13
    Yellow Mermaid 13 — flavor TV mark
    Yellow Mermaid 13 — flavor wordmark
    Analog — Sherb Knight, Crunch Berries, Yellow Mermaid 13, trio render 01
    THE THREE SIGNALS · RENDER 01
    Analog — Sherb Knight, Crunch Berries, Yellow Mermaid 13, trio render 02
    THE THREE SIGNALS · RENDER 02
    OBJECT OVER TYPE — ALWAYSTORN EDGES CUT, NEVER FEATHEREDBADGES STACK RIGHT, NEVER CENTERED

    04 // On Air

    Product Films

    Every drop is a channel.

    Film 01 · Crunch Berries
    Film 02 · Analog

    05 // Typeface

    ANALOG by TANNER · Custom

    ABCDEFGHIJKLM
    NOPQRSTUVWXYZ
    0123456789

    Extra ThinLightRegularBoldExtra Bold
    5 Weights · Caps · Lowercase · Numerals · OTF + TTF
    Analog — ANALOG by TANNER typeface specimen board, five weights and channel colors
    SPECIMEN BOARD · 5 WEIGHTS · 93 GLYPHS · CH 01–05

    06 // Color · Screen / Print

    Sampled From The Label

    Pulled off the type.

    KNIT TEAL
    C98 M0 Y3 K21
    KNIT YELLOW
    C0 M9 Y91 K9
    KNIT RED
    C0 M86 Y82 K7
    KNIT MAGENTA
    C0 M80 Y19 K23
    KNIT INDIGO
    C70 M63 Y0 K33

    07 // Icons

    Iconography

    Hand-glitched, never sterile.

    Analog Organics stitched-outline icon system
    System Icons — Hand-Glitched Line Set

    08 // Motion

    Scroll Cinema

    Signal, in motion.

    Static Field · Final Cut
    Type Specimen · 0:32 · Loop
    Analog / SoundStereo · Loop
    Neon Static Groove0:00 / 2:30

    09 // Broadcast Stills

    Halftone Static

    Frames pulled mid-transmission.

    Halftone Static
    Halftone Static

    10 // Voice

    Manifesto

    If the signal is clean, I'm not close enough.

    Analog Organics is a broadcast, not a brand. It's the flicker at 3AM, the crackle before the song, the field between channels where something living leaks through the tube. I build for the artifacts — the noise other systems try to compress away.

    Next Step

    Need a Brand Built Like This?

    One person, end to end — strategy, name, mark, packaging, site, and the emails that get the invoice paid. Let's put you on air.