Brazil — Design by Tanner

    Brazil — full identity system, Rio de Janeiro

    01 · THE BRIEF
    BRAZIL — RIO DE JANEIRO

    FULLIDENTITYSYSTEM.

    A travel capsule for Rio de Janeiro — drawn in the studio months before the trip, produced as a small object set, photographed exactly where it belongs. Full system locked before any object was produced.

    02 · SKETCHES

    INKEDBYHAND.

    Before any edit — the unedited notebook pages. Icon set, wordmarks, palette, object list, planned in blue Sharpie on paper. Below, the same marks rebuilt as vectors so the wobble survives production.

    PAGE 01Original wordmark studies
    PAGE 03Drop plan — full composition
    PAGE 02Secondary wordmark studies
    PAGE 04Notes and object list
    03 · THE IDEA

    ONE TRIP.ONE PALETTE.ONE OBJECT SET.

    Brazil started in the studio, months before the plane ticket — the identity system already drawn, the palette already locked. Rio was the location shoot. Two weeks on the sand turning renders into real objects, photographed exactly where they belong.

    Tanner × Brazil flag lockup
    BR · ED.50
    RIO · 2026

    Drawn in the studio. Shot on the sand.

    Client
    Self
    Year
    2026
    Origin
    Rio · BR
    04 · COLORS
    TWO BRANDS · ONE FLAG

    THE DOTBECOMESTHE FLAG.

    Two primaries. Tanner is azul and amarelo. Where the two collide the overlap takes the shape of the Tanner parallelogram — the flag diamond — and drops into Brazil's verde. Two primaries, one geometry, a third country born from the intersection.

    05 · PALETTE

    FOURCOLORS.ZERO COMPROMISE.

    Lifted straight off the flag and paired with a warm cotton cream. Every value is production-ready — Pantone, CMYK, RGB, hex. Tap to copy.

    06 · THE FLAG

    ROTATEFORTY-FIVE.SAME INK.

    The yellow parallelogram — the T-dot that anchors the Tanner identity — is the same diamond at the heart of the Brazil flag. Rotate the dot 45° and the geometry lines up. Same shape. Same ink.

    DRAG TO ROTATE · 0° → 45°
    Tap to step · ← → keys
    0°
    Tanner amarelo = Flag amarelo = Pantone 109 C.
    07 · TYPE

    TYPEWITH ANACCENT.

    The BRAZIL wordmark isn't a font — it was drawn by hand for this collection. Every letter carries the flag's DNA: parallelogram angles, verde/amarelo/azul distribution, hand-cut curves that read louder in ink than in vector.

    THE LOCKUP · HAND-DRAWNBRAZIL
    Letter exhibits · what gives each one its face
    B
    The B — squared shoulders, single-stroke spine. The flag's rectangle, standing up.
    Z
    The Z — hand-cut diagonal at the flag-diamond angle. The corner where amarelo meets verde.
    L
    The L — the anchor. Flat foot in azul, holds the whole word to the ground.
    SUPPORTING CAST · SYSTEM FONTS
    LIVE SPECIMEN · CLICK & TYPE
    TANNER
    Display headings, section eyebrows, chips.Archivo Black · 900
    ICONS IN MOTION.

    SOUND DESIGN / 01

    THE SOUND OF BRAZIL.

    ORIGINAL LOOP
    08 · PRODUCTION
    PROCESS · THREE MOVEMENTS

    FROMPAPERTO PIECE.

    The collection moves through three clear beats — from the first pencil stroke to the finished object in the wild. Each movement has its own discipline, and nothing advances until it is resolved.

    IDEATION

    THE DROP BEGINS ON PAPER.

    References, marginalia, and fast strokes. The collection lives in sketchbooks long before it touches a screen — flag, crest, sun, silhouette.

    PENCIL · REFERENCE

    EXECUTION

    SKETCH BECOMES ARTWORK.

    Every stroke is rebuilt in vector with honest curves and its own typography. The paper gesture stays intact — production stops being guesswork.

    VECTOR · TYPE

    COLLECTION

    SEVEN OBJECTS, ONE STORY.

    Seven pieces, curated tight — not one more. Apparel, accessory, and print read as a single sentence, never a catalog.

    SEVEN OBJECTS · ONE STORY
    Brazil jersey production vector artwork
    Jersey Concept · vector artwork
    Enamel pin production vector artwork
    Enamel Pin · vector artwork
    Sticker pack production vector artwork
    Sticker Pack · vector artwork
    Brazil jersey concept artwork 1
    JERSEY CONCEPT · 01
    Brazil jersey concept artwork 2
    JERSEY CONCEPT · 02
    Custom BRAZIL 7 flag — silk-screen production
    RIO · ON INSTAGRAM

    SEE IT ON INSTAGRAM.

    The full carousel and the behind-the-scenes reel.

    OPEN @DESIGNBYTANNER →

    EVERYTHINGYOU'DPACK.

    BR.01
    BEACH TOWEL
    Terry 400gsm · 2C Screen
    BR.02
    CUSTOM FLAG
    Silk-screen · 900×600mm
    BR.03
    TANK + SHORTS
    Combed cotton · sublimated poly
    BR.04
    JERSEY
    Concept sheet · full-field
    BR.05
    TOTE BAG
    12oz canvas · verde on creme
    BR.06
    ENAMEL PIN
    Hard enamel · amarelo fill
    BR.07
    STICKER PACK
    Die-cut vinyl · weatherproof
    BR.08
    BEACH KIT
    Towel + pin + sticker · edition set
    09 · WONDER
    SEVEN WONDERS · RIO

    ONE OF THESEVENWONDERS.

    I've stood under Christ the Redeemer. Thirty meters of stone with the whole city at its feet — Sugarloaf, the beaches, all of Rio in one view. You don't design a collection about a place like that from photos. This one comes from being there.

    30MTALL700MUP1VIEW
    10 · TEXTURE

    INKONFIBER.

    Screen on terry, silk on cotton, enamel on brass — every surface photographed close enough to feel the material.

    Seven mark woven into terry beach towel pile
    Seven mark printed on athletic shorts fabric
    Seven mark on azul disc, printed on Brazil flag silk
    Enamel pin macro — hard enamel over metal, three-color fill
    Seven mark raised in vinyl on azul equipment panel
    Seven mark screen-printed on canvas tote weave
    11 · ON LOCATION

    STUCK UPALL OVERIPANEMA.

    AZUL · In the Wild · In UseED. 50 / 2026

    Sticker drops on poles, apparel on the sand, a one-off beach activation on the promenade — the system stretched without losing the postcard feel.

    Enamel pin clipped on bag strap
    A · PIN ON TOTE BAG
    Small objects, loud voice.
    Enamel, vinyl, thread — every finish shot at hand distance.
    Brazil sticker on the sidewalk
    B · STICKERS
    Stuck to every pole in Rio.
    Vinyl, weather-proof, one-pass silkscreen.
    Brazil sticker up on a pole — close-up
    C · STICKERS · POLE
    Weather-proof, city-tested.
    Vinyl adhesives that stay stuck through salt, sun, and rain.
    Brazil beach kit hero — towel, pin, sticker
    D · BEACH TOWEL
    The full kit, in one shot.
    Towel, pin, sticker — the object family posed as one hero.
    Brazil advertising panel on the promenade in Rio
    E · THE AD
    Planted on the promenade.
    The identity, live on Copacabana — campaign signage the color of the flag.
    Towel set — full-bleed production shot
    G · TOWELS
    Towels. Cut, sewn, sunned.
    Terry loop, seven mark, one-pass dye.
    Brazil stickers, packaging and jersey artwork on sand
    STICKERS & PACKAGING
    Brazil apparel and accessories arranged on sand
    THE APPAREL KIT
    12 · EDITION

    SURVIVESTHEBEACH.

    Brazil proved the model for the capsules that followed — a real trip, a real palette, a small object set that has to earn its keep. Released as a numbered capsule of 50 sets. Every copy signed.

    Edition
    50 sets
    Palette
    Verde / Amarelo / Azul / Creme
    Textile
    Cotton + Canvas
    Print
    Screen 2C
    Pin
    Hard Enamel
    Origin
    Rio · BR
    13 · BEACH

    FEETIN THESAND.

    Two weeks on Copacabana and Ipanema — the collection photographed exactly where it was designed to live.

    Couple on the sand with Dois Irmãos behind
    LOOK 01 · IPANEMA
    Brazil tote bag on Ipanema
    LOOK 02 · IPANEMA
    Models wearing the Brazil tank and shorts
    LOOK 03 · IPANEMA
    Next Step

    Want a Collection Like This for Yourself?

    One person, end to end — strategy, name, mark, packaging, site, and the emails that get the invoice paid. Let's make it travel.

    TAP collection — product photography
    Next CollectionTAP
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    Enter Collection
    Brazil · Collection 02 · Rio de JaneiroRev 5.0 · 2026-07-12